Elon Musk'a Tesla and Evolution

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Tesla, the renowned electric vehicle manufacturer, has made significant strides in the automotive industry since its establishment. From its inception, Tesla's mission has been to drive the transition to electric mobility by offering a range of affordable electric cars (Kim, H., 2020).One of Tesla's early breakthroughs was the introduction of the Tesla Roadster in 2006, which revolutionized public perception of battery electric vehicles.

This high-end vehicle not only showcased the power and performance capabilities of electric cars but also proved that they could be desirable and practical alternatives to traditional gasoline-powered vehicles.

Since then, Tesla has continued to innovate and expand its product line. In 2012, Tesla released the Model S luxury sedan, which quickly gained a reputation for its impressive range and advanced technological features. The Model S became a game-changer in the industry, solidifying Tesla's position as a leader in electric vehicle innovation.

In recent years, Tesla has further expanded its lineup with the introduction of the Model X, a luxury SUV, and the Model 3, a more affordable option aimed at a broader market. These vehicles have been well-received by consumers, with all three models consistently ranking among the best-selling electric cars globally. Tesla's success can be attributed to its business model, which focuses on continuous technological innovation and disrupting the automotive market. By prioritizing high-end demand initially and then expanding to the low-end market, Tesla has been able to establish itself as a frontrunner in the electric vehicle industry. Furthermore, Tesla's commitment to safety has also been a driving force behind its success.

By N DK

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