The Impact of Social Media or business marketing and lead generation

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The Impact of Social Media or business marketing and lead generation

 

The Role of Social Media in Marketing Strategy

Social media is increasingly becoming integral to many companies' marketing and advertising strategies (Sudirjo, F. et al., 2023). It has revolutionized the way businesses reach their target audience and engage with them. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn allow businesses to connect with their customers, build their brands, and increase sales. By using social media as a marketing tool, businesses can effectively guide small businesses on how to strategically use social media for marketing (Das*, D., 2019).

This includes efforts to increase brand awareness, attract new customers, maintain customer loyalty, and ultimately drive sales volume. Small businesses can leverage social media to increase their reach and visibility, allowing them to compete with larger brands on a more level playing field. Additionally, social media provides businesses with valuable insights into consumer behavior and preferences, allowing them to tailor their marketing strategies and messaging accordingly.

By implementing content marketing and integrating it with high-level marketing theory, businesses can effectively leverage social media as a tool for lead generation. Social media allows businesses to target specific demographics and create personalized marketing campaigns, ensuring that their messages reach the right audience at the right time. Furthermore, social media enables businesses to gather information and engage in two-way communication with consumers (Amoako, K, G., Okpattah, B. and Arthur, E., 2019).




By Divine Kanjo Ngeh.

 

 

 

 

References

Sudirjo, F. et al. (2023) Linkages between Social Media Presence, Brand Awareness, Customer Loyalty, and Sales Growth in Entrepreneurial Companies (Study on Fashion Industry Entrepreneurs in West Java). Available at: https://scite.ai/reports/10.58812/wsbm.v1i02.40.

Das*, D. (2019) Dynamics of Innovations and Value Creation in Small Business by Diffusion of Digital Marketing. Available at: https://scite.ai/reports/10.35940/ijrte.d7850.118419.

Amoako, K, G., Okpattah, B. and Arthur, E. (2019) The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana. Available at: https://scite.ai/reports/10.24052/jbrmr/v13is03/art-11.

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